The Sloggi Underwear brand was launched in 1978 under the slogan 'the cotton revolution'. With briefs no longer 'unmentionable' Sloggi designed and manufactured soft, smooth, easy care briefs in an innovative new fabric 'core spun cotton Lycra®'
The secret of Sloggi Underwear Basics is the fabric - core spun cotton Lycra®. This means that fine combed cotton is wrapped around every single Lycra® thread. This has many wearer benefits: Superb two way stretch for a fantastic fit. The comfort and kindness of cotton next to the skin. Easy to care for - the Lycra® is protected by the cotton so maintains the shape of the brief even after constant washing, ensuring a long Sloggi life!
In 1986, Sloggi Underwear extended it's range to include men launching 'Sloggi For Men', and more recently further new innovative fabrics have been introduced.
Today Sloggi Mens Underwear is seen as a state-of-the-art brand, offering best wearing comfort in a sporty, fashionable, ever-lasting style. Sloggi is a household name and the biggest branded brief seller in the world. In 30 years over 1.5 billion briefs have been sold at about 30.000 outlets in over 100 countries.
Take a closer look at this collection by viewing Sloggi Boxer Shorts and Sloggi Briefs complete your underwear collection.
