The Emporio Armani brand is part of the world famous Giorgio Armani fashion house. The Armani name has become synonymous within the fashion industry with not only clothes carrying the Armani name but with fragrances, watches, jewellery and underwear becoming part of it. Giorgio Armani has built a fashion house that has become the envy of the fashion world and has created designs that have captured the imagination of fashion followers all over the planet.
Emporio Armani Underwear is everything you would expect from the Armani world of fashion and style; it perfectly balances the art of being contemporary yet classic. The diversity of designs accommodates all tastes whilst fabrics are carefully selected for the unlimited combination of style, comfort and fit with the iconic logo featuring throughout. The Emporio Armani Underwear collection for Men and Women was first launched in
Europe in 1982.
The Emporio Armani Mens Underwear collection was re-launched in January, 2008, in the
United States with David Beckham chosen as the testimonial for the brand, Christiano Ronaldo was chosen as the testimonial for SS10.
The close union between Giorgio Armani and the world of sport is well-documented; of this year’s worldwide testimonial he said “Cristiano is a great looking man with the perfect physique of an athlete”. Cristiano has spoken of his flattery at being “asked to represent Armani... a legend in the fashion world”.